Research
Reviews, comments, and the ad account itself. The angle is usually already sitting in the customer’s own words.
Kreative Kelvin · Creative Strategy
Creative Strategist & Meta Ads Specialist
I turn customer research into ad creative that actually moves ROAS. Then I let the data decide what scales next.
See the work
Voice of Customer Research
Hook Testing
UGC Scripts
Static Concepts
Creative Briefs
Ad Account Audit
Meta Ads Management
Voice of Customer Research
Hook Testing
UGC Scripts
Static Concepts
Creative Briefs
Ad Account Audit
Meta Ads Management
The receipts
Numbers, not adjectives
$800K+
In ad spend managed
3+
Years as a Meta Ads Specialist
2+
Years as a Creative Strategist
Industries I’ve worked across
Selected work
The library
Every piece below ran in a live ad account. The number underneath is the real result, not a mockup metric.
Video ads
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19.76x ROAS
Emotional reaction UGC, AI music generation app
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2.54x ROAS
UGC talking-head testimonial style
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2.87x ROAS
Street interview, real reactions
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3.99x ROAS
Green screen format
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5.73x ROAS
POV format, AI music generation app
Static ads
5.01x ROAS
No more paw licking hook, product-in-use format
3.59x ROAS
Benefit-list bubble format, pet supplement brand
3.01x ROAS
Holiday winter angle, EV charger brand
2.77x ROAS
Us-vs-them comparison, 80% vs 100% charge
3.23x ROAS
Post-it notes format
2.83x ROAS
3 reasons why format
3.03x ROAS
Before & After format
Process
Here’s how the Signal Loop works
No guessing. Every week of testing feeds the next, so the creative gets sharper as the spend goes up.
Create
Angles become hooks, scripts and static concepts, briefed across formats, not just one bet.
Data decides
Hook rate, hold rate, ROAS. Winners get scaled and remixed. Weak ads get diagnosed, not discarded.
Repeat weekly
A new batch goes out every week, so there’s always fresh creative in motion and scale never stalls.
↻ Back to 01
Watch my Signal Loop creative process
Let’s grow
Your brand is your baby.
Let’s grow it.
Tell me the product, the spend, and where it stalls. If I am not the right fit for you, I will say so on the first call.